He will focus on the development of business across existing offices in New York, Detroit, Toronto and Los Angeles and the company’s expansion into more cities.
“Eduardo can spot strategic opportunities for growth in the Americas which, as Imagination continues to develop global client relationships, is essential,” Simon Bruxner-Randall, Chief Operating Officer of the Imagination Group, said.
Accepting his new role, Braniff said: “I’m proud to assume this key role at a company that pioneered the experiential marketing category, one that is so vital to a brand’s success in delivering value. Imagination will continue to set the bar for the industry by creating seamless physical and digital experiences.”
Braniff joined Imagination as a writer and strategist in 2000 before moving into various Creative Director roles.