Imagination has created an exhibition of hands-on, virtual and digital experiences to engage visitors at the Ford environment at the Auto Show in Detroit.
Twenty-four interactive activities are offered including the choreographed assembly line robots demonstrating precision engineering. Augmented Reality allows visitors to navigate a virtual Ford Focus through a cityscape from the palm of their hand.
Visitors who opt to enjoy all of the experiences at the Ford exhibit will find they can spend over three hours learning about Ford’s vehicles.
With over 700,000 attendees visiting the exhibition, the challenge for Ford was to find a way to stand out in a very large crowd.
“We’ve brought each vehicle to life in never-before-seen ways,” said Darrell Bryja, Ford’s Head of Global Auto Shows. “Ford doesn’t have a display – it offers a full-on, multi-sensory experience that engages our visitors.”