We received great news at the BIMA awards bash last Thursday night at the Bloomsbury Club. Imagination picked up the winning award in the Film & Animation category for our work carried out on behalf of our client Land Rover for the LRX reveal project. We produced short form content in the form of a high definition digital film, shot at 60 frames per second and screened across a huge 26 meter long LED wall. The film was also distributed to our target audience’s mobile phones via Bluetooth, increasing awareness of the LRX vehicle as part of an integrated campaign supporting the product launch.
The award judges were specifically looking for an original and innovative piece of content. Within the same category we were also short-listed for the Sustainability film we created for Ford. Well done to all of the team that worked on these projects.