Imagination brings ASICS into 2012 limelight

 
Premium sports performance brand ASICS has appointed Imagination to help create a strong brand presence during the 2012 London Olympic Games.
Imagination will work closely with ASICS to develop an immersive and engaging experience that brings the brand’s values to life. 
As part of the brief, Imagination will design and deliver an ASICS Olympic venue that will demonstrate the brand’s passion for sports and inspire ASICS partners, customers and guests with its brand message.
Imagination will also showcase ASICS’ renowned innovations in design and technology to help true athletes improve their performance.
Imagination, appointed after a competitive pitch process, was selected to create a unique space that will remain open to guests throughout the duration of the Games, and be a key part of ASICS brand communication during the Olympics.