Imagination created a seaside ‘wish you were here’ style film to introduce the SS12 collection, featuring a series of animated seaside postcards and footage of the British seaside from the 1950’s.
Imagination Creative Producer Lee Munden, the film’s executive producer, said: “We knew fashionistas would be seeing the runaway space constantly throughout the week, so we wanted to do something to transform the space and immerse them into DAKS’ world.”
“Temporary structures can be very difficult to individualise, and we needed to create something that would be memorable and quick to execute.
“The end result was crisp, impactful and set the scene perfectly for the beach-inspired collection which DAKS went on to unveil.”
To find out more about this story, please contact PR Director Lucy George.
Imagination brings 1950's seaside glamour to DAKS catwalk
0
Imagination brings 1950's seaside glamour to DAKS catwalk
Imagination brought the English seaside to London Fashion Week, creating a playful introduction for DAKS Simpson’s fifties-inspired British heritage runway show.
