Air Partner flies high

Air Partner is the world’s leading corporate aircraft charter company and the only aviation company to hold a Royal Warrant from the British Royal Family.

Challenge

After creating Air Partner’s visual identity, which was applied to a number of strategic communication materials, including the website, corporate brochure and other literature, we were asked to produce a message-driven annual report. The report was required to show Air Partner as a people-orientated company, demonstrating equal balance between all business segments. It also had to be engaging, bold, informative and easy to navigate.

Solution

Our timeless and sophisticated solutions have delivered in all areas, striking the right balance between content and layout to suit a diverse audience. Navigation was crafted to feel both effortless and simple-to-use, while the "people" photography added a sense of the colour, culture and "can-do" attitude that Air Partner prides itself in. In addition, we created a special illustrated section that not only acted as a carrier for the key messages, but also used elegant seductive imagery to potentially attract new clients.

Result

Over the past four years, we have helped Air Partner design and produce a multi-functional annual report, which maintained a good balance between statutory financial requirements and corporate messages. The reports have been easy to navigate, with a tone of voice that is confident and measured. In 2008, we received a commended award in the McNaughton Review Design Awards.